What is AdWords?
AdWords is Google's system for advertising on its site and its partner sites. Using AdWords you can create your own ads and bid to have them positioned in each page Google displays in its search results.
In very competitive areas, the keywords you bid on can become very expensive.
The way it is supposed to work, and actually does, is that the more you bid, the further towards the top your ad is placed on Google's search results page. If you choose to bid only the minimum, you might find yourself not ever even showing up until the searching party scrolls down several pages.
The nice thing about AdWords is that, with enough money, you can always show up on the front page of any search using your keyword phrase.
Unfortunately, according to Greg Jarboe, President and Co-Founder of SEO-PR and an expert in search engine optimization, 3 times more people will click on organic - or natural - Google results then will click on an Adword ad.
That means that if you have even one result on the first page of Google, you're better off than if you were having to rely on an Adword ad.
The unfortunate part of that statement, of course, is that it can take a year (if ever) to get one entry in the first page of Googles natural results and, in order to get in that all-important first page, you will have to constantly be fine-tuning your web pages. That include changing your meta tags,
